Vimeo — One Take
Role: Creative Strategy, Narrative Development, Director Support
Format: Video series
Brief
Introduce Vimeo’s suite of creator-friendly tools to two different audiences: small business owners, and HR members running large team trainings.
Insight
People who are confident in their themselves (or their work) are described as being “in their element.” This is when they are able to execute with ease.
Idea
Create short, documentary-style videos a la David Attenborough observing users in their elements thanks to Vimeo’s easy-to-use tools.
My Role
Developed the narrative framework for the series, wrote scripts, prompts, and all supporting copy, shaped tone and pacing in collaboration with production partners, and functioned as set leader for narrative ad creative cohesion.