Vimeo — Best of the Year 2023

Role: Narrative Strategy, Creative Direction, Web Copy
Format: Brand film/campaign

Brief
Create Vimeo’s annual flagship campaign celebrating creators using the platform.

Idea
Reaffirm Vimeo’s belief in creators by letting diverse, global work lead the story. Focus on celebration, inclusion, and creative ownership during a pivotal moment for the brand.

My Role
Shaped the core narrative and wrote the campaign script and all copy. Partnered closely with director Ruffmercy, providing creative direction and feedback throughout production.