Role: Creative Strategy and Narrative Development
Format: Spec campaign (Winner, D&AD New Blood 2020)

Brief
Empower consumers over 65 to purchase computers.

Insight
Tech jargon is difficult, regardless of age.

Idea
Mimic language translation tools to develop a tool that clarifies complicated tech speak.

My Role
Led strategy and narrative development, shaped creative direction, pitched partnership concepts, and wrote campaign copy.