Condé Nast
I create whimsical, fashion-forward concepts and scripts for Condé Nast Entertainment that will blow your damn lashes off. Clients include: Vogue, adidas, Bobbi Brown Cosmetics, Skinceuticals, Estée Lauder, and Tiffany & Co.
Original storyboard
01
We open on Danielle lounging in a girly bedroom set. She looks fabulous in a very “I’m not leaving the house today” way. Dramatic robe? Check. Fluffy slippers. Check, check. Eat your heart out, Kate Bush.
02
She plays to the camera, lamenting that looking “party ready,” has a different meaning during COVID. “You know, in my day, pants were required…” she reflects, “which was a totally drag…? I’m now a lady of ath-leisure. Anyway, the focus now lies on the face, so let me teach you how to turn looks for Zoom.”
03
We cut to a b-roll montage. “Pants? I told you girl, pants are out, and staying in is…. in. Shoes? Unless they’re the fuzzy, slipper type, don’t even put them near these un-manicured toes… Heavy makeup bag? I don’t clown around anymore.”
04
Instead, Danielle notes the importance of just one thing needed to get ready for today’s parties: “What we’ve got going on now is glowy, healthy skin that even the poorest of webcams can’t deny!”
05
Danielle shows off her fabulously simple one-step routine, explaining all the product benefits that fit inside ANR’s tiny glass bottle.
06
With that, Danielle opens her laptop. We hear her friends chattering on Zoom until she turns on her camera, looking radiant and blinding them. They struggle to turn their computer brightness down and shield their eyes. “Are you using a filter?” Danielle winks at us over the top of her computer.
Original storyboard
01
On Danielle looking woodsy-chic (emphasis on chic) on a studio set meant to evoke the great outdoors. “It’s probably been a minute since you took a ‘vacation,’ huh?” Rolling her eyes, “and I’m not talking to you, spring breakers! Seriously, when was the last time any of you left your house? Or… changed your sweats? You might need a refresher on how to pack for a getaway, and I’m here to help. I used to be a tragic over-packer you know, but I learned and so can you.”
02
Danielle reminisces on a weekend trip when her boyfriend brought one of everything. She I brought… options. We cut to prop b-roll: her partner’s petite, tidy, duffle, as compared to her chaotic pile of clothes and skincare masks, jars, and rollers - you name it.
03
As she recalls their utterly absurdist debate about her packing antics, we see her wildest items flung into frame. Multiple red lipsticks? A pair of heels? A salon-quality facial steamer!? Cut back to Danielle looking sheepish.
04
“Now, I would never tell a woman to go without her skincare during a weekend getaway,” she declares, “hello sun… hello not so good night’s sleeps… but the key is to look for tiny but powerful products.” She whips out her ANR bottle dramatically.
05
Danielle begins espousing the endless product benefits that fit inside ANR’s tiny and oh-so-portable glass bottle. Cut to stylish b-roll of the ANR bottle, styled amongst equally practical camping gear.
06
Danielle wraps up by saying she’s proud to now officially call herself a pro packer. “I’m as practical as they come,” she reports smugly. The camera tilts down. Oops! She’s wearing the not-so-camping-approved heels over wool socks. “What?! I had room in my bag!”